Natural Awakenings Classified Advertising

Classified advertising is one of the most common forms of advertising. It is economical, doesn't require additional costs for layout and design and, for many businesses and/or individuals, a great way to put repetition to work by reaching our niche audience of health-conscious readers each month.

This mode of promoting one's product, service or practice can also be used in tandem with other classified listings under different categories as well as other methods of advertising and promotion in the same publication. Each of the different ads will have a uniquely different approach to draw attention from a particular type of reader, where another approach won't have the attraction.

Most classified advertisers, however, will run a single listing over a period of 6-12 months to get a good feel for the response, perhaps tweaking the ad every couple of months based on feedback from the responses received. A well-designed classified ad, although lacking in the pizazz and sizzle that can be created with display advertising, can be good for many types of products and services other than those typically placed in newspapers for used items, cars, household goods, etc.

We have found over the years, however, that the minimum one needs to place a classified is 3 months. Hence our minimum commitment requirement of three months for each listing.

Like any advertising, a well designed approach for a product or service of value, reaching the right audience at the right time, can work. That's where Natural Awakenings' classifieds comes in. We have a wide distribution to a very specific audience.