General Natural Awakenings writer's styling guidelines

• Establish a strong lead paragraph and compelling close.

• Remember the five Ws: who, what, where, when and why.

• Write in third-person news style for briefs & most articles (them/they/those/people/attendees).

• Alternatively, for articles, use we/our/us. Avoid the less formal second-person ‘you’.

• Use a clear, logical order for content. (Samples at NaturalAwakeningsMag.com.)

• Use action verbs (E.g., ABC offers; not ABC is offering).

• Use plain language and briefly define technical terms.

• Keep sentences and paragraphs short.

• Include short anecdotes or case studies to illustrate key points–then expand the focus to a wider context.

• Use strong, genuine quotes to aid in reader identification.

• Add credibility with scientific studies, statistics and updates on trends.

• Single space after periods.
  

• Punctuation "inside" qoutes.

What our readers expect:

We focus on hope, healing, practical tips and benefits. Every reader wants to know
how they can personally use and benefit from this information in their life journey.

Attribute all medical or health claims and scientific study results; cite credible, authoritative sources. List additional resources in an italicized endnote.

What our readers won't see:

A depressing lists of symptoms and technical details of treatment.

Extended, first-person (I/me/my) accounts of life journeys.

Marketing or sales copy heavy on blatant self-promotion disguised as an article (we have advertising and our Spotlights for that, which our readers enjoy as well).

Got a question? Email us by clicking here.